Analytics & Results
In the world of marketing, data is the compass that guides strategy, measures success, and informs future decisions. My approach to analytics is rooted in the belief that every number tells a story. By diving deep into the data, I uncover insights that drive impactful marketing strategies and achieve measurable results.
On this page, you’ll find examples of how I’ve harnessed the power of analytics to optimize campaigns, enhance audience engagement, and exceed business objectives. From tracking key performance indicators (KPIs) to interpreting complex data sets, my work demonstrates a commitment to not just understanding the numbers, but translating them into actionable insights that lead to success.
Explore the reports to see how data-driven decisions have played a pivotal role in my marketing strategies, delivering tangible outcomes that resonate with both clients and audiences.
After finding that my organization had no current way to track readership statistics for our internal newsletter, I made it a priority to learn and implement a new software. Using the data, I pivoted our strategy to target these numbers. Since beginning to track these statistics in 2023, our open rates, read rates, and engagement have grown.
Recently, I was put in charge of a service line's Facebook page. With the help of a detailed marketing plan, I was able to successfully increase their reach, visits, and followers in one month.